Our Trademark MATCH to MARKET ™ suite of services
Our M2M module encapsulates services that we have custom-rolled for our global and domestic clientele. A deep dive into our capabilities quickly demonstrates that we offer a suite of services one would normally associate with a sales training firm, a marketing agency, a strategy consultant or a leadership development company
The first stage of our bi-party engagement begins with the Business Growth Assessment where we require our clients to complete a structured planning process. The assessment phase ranges from 30 to 90 days depending on the size and complexity of the enterprise, and provides a comprehensive roadmap for all other decisions.
Balance sheet friendly M2M ™ plan
In short, we give CEOs a concrete list of Do’s and Don’ts to make their businesses lean agile and competitive. This Match to Market advice is a proven process which eliminates ad-hoc decisions and unforeseen losses which hurt the balance sheet. The company changes gears to align with the new strategic direction. It also ensures that clients get to know us - and we get to know them - well enough to understand the unique culture, personalities and issues at the core of their business.
Challenge Navigation: Our Forte
We recognize that most problems with business performance (i.e. increasing revenues, improving profitability, enhancing growth or preparing for exit) are due to one or more of the following causes:
- The CEO has not clearly defined the business strategy or direction. There is a well-defined strategy on paper, but remains largely un- implemented.
- Internal assumption and sycophancy rule the roost without external validation or a Match to Market strategy.
- Penny wise pound foolish syndrome takes over employees who lose sight of the larger organizational goals
- There is no clear synergy across key departments, most notably between sales and marketing.
The only way to overcome all of the above problems is to develop an actionable Match to Market™ strategy, assess it against the realities of the marketplace, and then align sales, marketing, strategy and leadership so that the organizational goals can be achieved.